The Walman Report®
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By Nancy Walman
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Copyright 2006 by Punch In International® Syndicate
Wine On Line®
Nancy Walman, Editor
Copyright 2006 by
Wine On Line® News Syndicate
http://www.wineonline.net/ E-Mail: mailto:wine@punchin.com
Cabana Cachaça Launches in the U.S.
First
Double-Distilled Cachaça in the American Luxury Spirits Market Poised to
Revolutionize Popularity of the World’s Third Most Distilled Spirit.
ABB
Partners, LLC is
pleased to announce the arrival of Cabana
Cachaça - the first cachaça double-distilled in pot stills to yield the
only truly premium cachaça in the U.S. market. With unrivalled purity and
distinctly superior palatability, Cabana Cachaça is uniquely positioned to
deliver a long overdue appreciation of Brazil’s national spirit.
The third most distilled spirit in the
world, cachaça (pronounced kah-SHAH-sah) is
rum fermented and distilled in Brazil directly from freshly pressed sugarcane.
This is unlike most rum, which is distilled from molasses, a bi-product of the
industrial sugar-making process. Characterized
by an intensely fresh aroma of raw sugarcane, cachaça is a strong-bodied spirit
reputed for its unadulterated purity.
A Silver
Medalist at the 2006 San Francisco World Spirits Competition, Cabana utilizes
a pioneering production method
that successfully eliminates the impurities responsible for cachaça’s
sometimes harsh taste without compromising any of the spirit’s unique
characteristics. At the core of the production process are two highly
controlled distillations of the fermented cane juice in pot stills, as
opposed to the large column stills used for continuous distillation by most
producers. Small batch distillation in pot stills allows the
master-distiller greater control over each distillate - crucial when separating
portions of the “head” and “tail,” containing undesirable properties, from the
spirit’s “heart.” The resulting
spirit is rum in its purest form, retaining the vital, yet subtle,
essence of freshly cut sugarcane.
Matti C. Anttila, President
of ABB Partners, LLC explains, “Our quest was to bring a truly premium cachaça
to the American market and elevate the sophisticated consumer’s awareness of
this globally significant spirit. We knew the key was to produce a smooth,
balanced spirit retaining hints of the freshly pressed sugarcane, while
minimizing the impurities that are commonly associated with cachaça.”
Faithfully produced in Brazil at its
distillery outside São Paulo, Cabana Cachaça arrives at a time of global growth
in premium cachaça and rum consumption and burgeoning international visibility
of Brazil’s appealing cultural identity.
The national birthplace of samba, bossa nova, modern soccer legend and
supermodel-mania, it is prized for its effortless sensuality and exoticism and
its blend of spectacular urban and rural characteristics. International cognoscenti already recognize
cachaça as the correct ingredient in the Caipirinha, Brazil’s headily evocative
national cocktail. The Cabana, the brand’s signature cocktail, builds off the
global success of the Caipirinha. Not as sweet as a Mojito or as strong as a
Caipirinha, The Cabana is the perfect fusion of the two and is positioned to
become the next major cocktail trend in the U.S.
Cabana’s superlative quality and
positioning breaks the boundaries of limitation that cachaça has historically
faced abroad. Cabana’s distinctive
bottle design stands in stark contrast to all its competitors. The 750ml bottle
from Saverglass in France features a substantial, weighty base and is perfectly
endowed with classically balanced proportions and a clean, modern shape.
Collaborating with award-winning designer Andrew D. Wolf, Saverglass utilizes a
silk-screening printing method to impose an innovative label design onto the
bottle, including a discreet pass-through rendering of the Brazilian flag,
representing a bold move away from the traditional paper labels most common
with cachaça and rum.
Scheduled for a U.S. rollout beginning
in June, 2006, Cabana appeals to the steadily growing demographic of
sophisticated, individualistic drinkers who are increasingly looking for a new
luxury spirit experience. The purest form of rum, with a delicately citrus nose
and a smooth, round finish, Cabana is set to become synonymous with the product
category itself, redefining the space and propelling cachaça from beneath the
bar to front and center alongside the most premium spirits in the world.
Our tasting
confirms that is an incredible product and is highly recommended.
These reviews are available and have been seen on the Internet. Click here to see an index of other reviews on the worldwide web <http://www.punchin.com>. <http://www.wineonline.net>. They have been heard on WNCN, WEVD and WQXR radio, seen in Fodor's and Mobil Guide Books, and printed in Chocolatier, Troika, Trump and Metropolitan Millionaire magazines and newspapers and throughout the world, including the NY Post, Women's Wear Daily and the NY Times, via the Punch In International Network. This review may be reprinted free of charge, so long as source and byline credit are included: "The Walman Report," "Punch In International®," Wine On Line International®.
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