The Walman Report®
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By Nancy Walman
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Nancy Walman, Publisher
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FOCUS ON RUM
Cruzan Single
Barrel Estate Rum Fact Sheet
Product: Cruzan Single Barrel Estate Rum (World's First
Single-Barrel Rum)
Origin: St. Croix, U.S.
Virgin Islands
Producer: Cruzan
Rum Distillery
Importer: Cruzan, Ltd., a Todhunter International
Inc. Co., West Palm Beach, Fla.
Product Information:
§ Handcrafted from a blend of aged rums (up
to 12 years old) with secondary aging in a single oak cask.
§ Secondary aging is accomplished in select
new American, white oak casks that are toasted and rested in special
climate-controlled aging warehouses.
§ Each barrel is numbered and signed by the
distiller producing the batch.
§ Each hand-made bottle is also numbered
and carries the number of the barrel in which it was aged.
Alcohol Content: 40 percent alcohol by volume (80 proof)
Description: A
medium to full-bodied, mellow rum with a deep copper color and complex flavor
notes drawn from the proprietary techniques of the distillery's aging methods.
Serving Suggestions: Best enjoyed on the rocks with a slice
of orange or neated in a snifter in order to appreciate the
characteristics of its flavor.
Available Sizes: Bottles are almost entirely hand-made in proprietary molds with a
cork finish. The overall height and
hand-made finish makes it the first of its kind in the industry.
Suggested
Retail: $29.95 (750 ml); $59.95 (1.75L)
Notes: Cruzan
Single Barrel Estate Rum was first introduced in the U.S. in 1997. The bottle’s label has a picture of an 18th
century clipper ship (like those that sailed the Caribbean, trading in rum and
sugar, during the time Cruzan Rum Distillery) that was commissioned by the
company specifically for this product.
The artist, Claus Hoie, a Norwegian-born Merchant marine, studied art in
Paris and in New York. His works are found in museum collections throughout the
U.S.
Awards: “Best Rum” and unanimous winner of
“Double Gold” award at San Francisco World Spirits Competition, 2000. Named World’s Best Rum by Frederick Koppel,
nationally syndicated columnist, Commercial Appeal, Memphis, Tenn. Designated
as “Caribbean Gold” by Bon Appetít magazine.
Cruzan Estate Two-Year Dark
Rum and Cruzan Estate Two-Year Light Rum
Origin: St.
Croix, U.S. Virgin Islands
Producer: Cruzan Rum Distillery
Importer: Cruzan,
Ltd., a Todhunter International Inc. Co., West Palm Beach, Fla.
Product
Information:
§
A blend of rums aged between two to four years
in charred oak, bourbon barrels. It is
one of the very few rums aged for two years.
§
The light rums, as a result of the two-year
aging, receive slightly more charcoal filtration to remove some of the color
but not enough to compromise the inherent taste of real aged rums. It is this difference in taste and
appearance in color (Chardonnay light hues) that distinguishes Cruzan rums from
all other light styled rums. Both the
light and dark rums are lightly filtered after aging, prior to bottling.
Alcohol Content: 40
percent alcohol by volume (80 proof)
Description: The light rum has a dry, clean
taste with some light vanilla overtones as a result of added aging that creates
a pleasant finish. It is light bodied
with Chardonnay-like hues from aging in oak casks. As a result of the two to four year aging (versus the traditional
one year aging typical of Puerto Rican rums, the dark rum is light to medium
bodied in flavor and slightly darker in color than traditional rums of this
type.
Serving
Suggestions: Both are
excellent on the rocks, with tonic or cola.
The light rum is great with fruit
juices such as cranberry, lime or orange; and the traditional coladas and
daiquiris.
Available
Sizes: 50
ml, 200 ml, 375 ml, 750 ml, 1.0 liter and 1.75 liter
Suggested Retail: $11.00 (750 ml); $19.00 (1.75
liter)
"Okole Ma Luna!"
Cruzan Ltd. Says "Cheers"
Hawaiian-Style With New SHAKKA
Spirit
Cruzan Ltd., the
company that pioneered the extended flavored rum category, today announced the
newest product to join its award-winning brand portfolio of premium-distilled
spirits: SHAKKA. Available in three vibrantly colored flavors
– Kiwi, Apple and Grape – SHAKKA is a tropically inspired,
fruit-based liqueur distilled from grain and blended using all-natural
flavors. The spirit dually celebrates
the beauty and raw power of one of nature's most awesome attractions, the
volcano, and Hawaii, one of the world's most exotic locales.
In Hawaii, “Shaka” is a local greeting,
vocalized or expressed as a hand gesture where the thumb and little fingers are
extended with the middle three closed.
Synonymous with “How's it going?”, the term reflects the island’s
relaxed attitude and vibrant spirit, and is the inspiration for the name of
this laid-back liqueur. Shakka provides
the perfect starting point for those who aren't afraid to “shake things up” in
the name of unpredictable fun – like a tropical island adventure.
“The authenticity of the fruit essences sets
SHAKKA apart from its competitors as a liqueur that’s sophisticated in quality
and lighthearted in spirit,” explained Timo Sutinen, director of marketing for
Cruzan Ltd. “SHAKKA captures the
authentic flavor of three of the world’s most popular fruits in a refreshing
liqueur that’s perfect for mixing into lively and colorful cocktails.”
Designed to capture the allure of molten
lava's curvy path, SHAKKA's bottle is slender yet substantial, eye-catching yet
easy-to-hold, and even more fun to pour.
These reviews are available and have been seen on the Internet. Click here to see an index of other reviews on the worldwide web <http://www.punchin.com>. <http://www.wineonline.net>. They have been heard on WNCN, WEVD and WQXR radio, seen in Fodor's and Mobil Guide Books, and printed in Chocolatier, Troika, Trump and Metropolitan Millionaire magazines and newspapers and throughout the world, including the NY Post, Women's Wear Daily and the NY Times, via the Punch In International Network. This review may be reprinted free of charge, so long as source and byline credit are included: "The Walman Report," "Punch In International®," Wine On Line International®.
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